Why Worry About Social Media?

Ever wondered how to answer someone that asks what’s the value of all this social networking stuff? Or why would anyone ever use Twitter, Facebook, Linkedin, You Tube, etc. and how do they relate to each other?

You can play the role of an expert and develop your own answer by solving the case in this posting. A great way to learn by doing!

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Introduction: Ever wondered how to answer someone that asks what’s the value of all this social networking/media stuff?  Or why would anyone ever use Twitter, Facebook, Linkedin, You Tube, etc. and how do they relate to each other?

Well, here’s a way to learn by playing the role of an expert and advising someone else asking the same basic question.  The case below challenges you to test your creativity and advise someone on the impact of changes being caused as a result of social networking. In this case it’s your friends (a brother and sister) who as you’ll see in the scenario don’t understand social media, but are being impacted by it in a real way.

This scenario is based on one of the important types of change—the need to adapt to changes in the environment caused by events largely outside of your control. In this case, the change is because of social media.

To play:

  • Read the scenario below.
  • Then develop some advice.
  • If you want to share your ideas, post your response on Twitter #KAWConsulting so others can respond and share their ideas as well.

  • Better yet, share this challenge with others (friends, colleagues, etc.)  and get them to respond as well.  (It can be the start of a collaborative learning community).

  • Or, leave a comment.  (Comments will be public so be advised that others viewing this posting will be able to see them).


Your friends own and run a party store. The store has been in their family for 30 years. Their father started it back in the 80’s, and now they run it. The key to being successful for so long has been based on:

– Location (it’s in a suburban strip mall with easy access from several local single family house developments).

– Carrying the right inventory—supplies for birthday parties, holidays, graduations, weddings, etc.

– Affordable prices

– Marketing—they have display ads in the local phone directory, advertise in the community paper, support school events, etc.

Lately their business is going down, while they’ve noticed that one of their competitors seems awfully busy. This concerns them—along with the fact that their income is taking quite a nose dive.

Consequently, your friends hired a mystery shopper and find out that their competitor is using some strange new techniques, that frankly they had never really heard of. Apparently, the competitor has something called a Blog and writes articles on everything you need to know to plan your party or event. They seem to have fans on something called Facebook, and have created a community of enthusiastic followers, that always seem to know about their specials. They even are using something called Twitter to communicate with an even wider network. What’s more, they’ve even hired someone called an Event Specialist, who can help customers plan your party so it’s just right.

Getting somewhat frantic, your friends call you, because you always seem to be on the leading edge of everything, and ask for advice on what to do. Even though they don’t know much about the new technology, or how to use it, they know they need to do something fast and right.

Based on what you’ve heard, your gut tells you that the changes involved may be enormous and involve a lot more than just technology.

Challenge: Assume that you’re the friend. What advice would you give about:

– What your friends need to learn.

– What they need to do.

– What challenges will they face?

– What changes will they need to make?

– Who will be impacted by the changes?

– What do they need to do to implement them successfully?

– Other advice you think important.

Resources: A couple of Blogs with helpful information–look for ideas on how to use Social Media as Marketing Tool.



Question for further reflection: What approach can you use to help your organization learn how best to use social media?

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